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	<title>涉谷站 &#8211; ZENDOG 正等计划｜科技｜设计｜艺术｜城市｜让生活充满灵感</title>
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		<title>涩谷马克城  Mark City</title>
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		<pubDate>Sun, 18 Jan 2026 03:01:58 +0000</pubDate>
				<category><![CDATA[创业观察]]></category>
		<category><![CDATA[城市实践]]></category>
		<category><![CDATA[Hikarie]]></category>
		<category><![CDATA[Mark City]]></category>
		<category><![CDATA[Scramble Square]]></category>
		<category><![CDATA[TOD]]></category>
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		<category><![CDATA[涉谷站]]></category>
		<category><![CDATA[渋谷マークシティ]]></category>
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					<description><![CDATA[涩谷马克城（日语：渋谷マークシティ）Shibuya Mark City 是东京涩谷站西侧的首个大规模TOD综合体，于2000年4月7日开业，以“涩谷成人之日”为精神标语，开创了涩谷站城一体化开发的先河。作为车辆段上盖与多铁路公司联合开发的典范，项目将银座线车辆检修基地、东急巴士专用道路与京王井头线涩谷站用地进行一体化开发，构建了集商业、办公、酒店、交通枢纽于一体的城市垂直生态系统，为后续涩谷全域更新奠定了技术标准与空间范式。]]></description>
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<p class="wp-block-paragraph">涩谷马克城（日语：渋谷マークシティ）Shibuya Mark City 是东京涩谷站西侧的<strong>首个大规模TOD综合体</strong>，于2000年4月7日开业，以“涩谷成人之日”为精神标语，开创了涩谷站城一体化开发的先河。作为车辆段上盖与多铁路公司联合开发的典范，项目将银座线车辆检修基地、东急巴士专用道路与京王井头线涩谷站用地进行一体化开发，构建了集商业、办公、酒店、交通枢纽于一体的<strong>城市垂直生态系统</strong>，为后续涩谷全域更新奠定了技术标准与空间范式。</p>



<figure class="wp-block-image alignwide size-full"><img data-dominant-color="676d72" data-has-transparency="false" style="--dominant-color: #676d72;" fetchpriority="high" decoding="async" width="780" height="438" sizes="(max-width: 1320px) 100vw, 1320px" src="https://zendog.cn/wp-content/uploads/2026/01/image-110.webp" alt="" class="wp-image-7772 not-transparent" srcset="https://zendog.cn/wp-content/uploads/2026/01/image-110.webp 780w, https://zendog.cn/wp-content/uploads/2026/01/image-110-300x168.webp 300w, https://zendog.cn/wp-content/uploads/2026/01/image-110-768x431.webp 768w" /></figure>



<figure class="wp-block-image alignwide size-large"><img data-dominant-color="6b6760" data-has-transparency="false" style="--dominant-color: #6b6760;" decoding="async" width="1024" height="585" sizes="(max-width: 1320px) 100vw, 1320px" src="https://zendog.cn/wp-content/uploads/2026/01/image-111-1024x585.webp" alt="" class="wp-image-7773 not-transparent" srcset="https://zendog.cn/wp-content/uploads/2026/01/image-111-1024x585.webp 1024w, https://zendog.cn/wp-content/uploads/2026/01/image-111-300x171.webp 300w, https://zendog.cn/wp-content/uploads/2026/01/image-111-768x439.webp 768w, https://zendog.cn/wp-content/uploads/2026/01/image-111.webp 1400w" /></figure>



<h3 id="%25e4%25b8%2580%25e6%25a0%25b8%25e5%25bf%2583%25e5%259f%25ba%25e7%25a1%2580%25e4%25bf%25a1%25e6%2581%25af" class="wp-block-heading">一、核心基础信息</h3>



<figure class="wp-block-table"><table class="has-fixed-layout"><thead><tr><th>项目</th><th>详情</th></tr></thead><tbody><tr><td><strong>位置</strong></td><td>东京都涩谷区道玄坂1-12-1，与涩谷站<strong>无缝直连</strong>（京王井头线、银座线、半藏门线等）</td></tr><tr><td><strong>规模参数</strong></td><td>由东馆（EAST Mall）和西馆（WEST Mall）两栋建筑组成，总建筑面积约<strong>13.95万平方米</strong>，东馆地上25层、地下4层，西馆地上18层、地下4层</td></tr><tr><td><strong>开发主体</strong></td><td>东京地铁（原帝都高速度交通营团）、东急电铁、京王电铁三家联合开发，实现土地资源的一体化高效利用</td></tr><tr><td><strong>开发背景</strong></td><td>20世纪90年代涩谷再开发序幕之作，旨在解决涩谷站复杂交通体系问题，打造区域商业文化中心</td></tr><tr><td><strong>日均客流</strong></td><td>开业后成为涩谷站西侧客流核心集散地，日均接待通勤与消费客流超<strong>50万人次</strong></td></tr><tr><td><strong>精神标语</strong></td><td>“涩谷成人之日”，定位成熟消费群体，与涩谷109等年轻潮流地标形成差异化竞争</td></tr></tbody></table></figure>



<h3 id="%25e4%25ba%258c%25e7%25a9%25ba%25e9%2597%25b4%25e5%258a%259f%25e8%2583%25bd%25e5%25b8%2583%25e5%25b1%2580%25e5%258f%258c%25e6%25a0%25b8%25e8%2581%2594%25e5%258a%25a8%25e5%259e%2582%25e7%259b%25b4%25e5%2588%2586%25e5%25b1%2582%25e7%25ad%2596%25e7%2595%25a5" class="wp-block-heading">二、空间功能布局（双核联动+垂直分层策略）</h3>



<p class="wp-block-paragraph">涩谷马克城以“<strong>交通核+功能核</strong>”双核心设计，将不同交通线路与建筑功能进行高效整合：</p>



<figure class="wp-block-image alignwide size-large"><img data-dominant-color="5f6461" data-has-transparency="false" style="--dominant-color: #5f6461;" decoding="async" width="1024" height="682" sizes="(max-width: 1320px) 100vw, 1320px" src="https://zendog.cn/wp-content/uploads/2026/01/image-112-1024x682.webp" alt="" class="wp-image-7774 not-transparent" srcset="https://zendog.cn/wp-content/uploads/2026/01/image-112-1024x682.webp 1024w, https://zendog.cn/wp-content/uploads/2026/01/image-112-300x200.webp 300w, https://zendog.cn/wp-content/uploads/2026/01/image-112-768x512.webp 768w, https://zendog.cn/wp-content/uploads/2026/01/image-112.webp 1400w" /></figure>



<h4 id="1-%25e4%25ba%25a4%25e9%2580%259a%25e6%259e%25a2%25e7%25ba%25bd%25e5%25b1%2582b4b2" class="wp-block-heading">1. 交通枢纽层（B4-B2）</h4>



<ul class="wp-block-list">
<li><strong>多线直连系统</strong>：东馆2F直连京王井头线站厅，西馆1F直连东京地铁银座线与半藏门线，实现不同线路的无缝换乘</li>



<li><strong>车辆段上盖创新</strong>：B4-B2层为银座线车辆检修基地，上部空间开发商业与办公功能，实现土地<strong>立体复合利用</strong></li>



<li><strong>交通分流设计</strong>：东西两馆设置独立交通核，解决复杂动线交叉问题，提升换乘效率</li>
</ul>



<h4 id="2-%25e5%2595%2586%25e4%25b8%259a%25e9%259b%25b6%25e5%2594%25ae%25e5%25b1%2582b1f4" class="wp-block-heading">2. 商业零售层（B1-F4）</h4>



<p class="wp-block-paragraph"><strong>精品零售集群</strong>：汇聚国际品牌与日本本土精品，主打成熟优雅风格，与涩谷109的年轻潮流定位形成互补</p>



<p class="wp-block-paragraph"><strong>4楼空中连廊</strong>：打造“Shopping &amp; Restaurant Avenue”主题空间，连接东西两馆，形成独特的空中商业街体验</p>



<p class="wp-block-paragraph"><strong>生活配套体系</strong>：引入精品超市、美妆集合店、数码体验店与母婴专区，满足多元消费需求</p>



<h4 id="3-%25e9%2585%2592%25e5%25ba%2597%25e4%25b8%258e%25e5%258a%259e%25e5%2585%25ac%25e5%25b1%2582%25e4%25b8%259c%25e9%25a6%2586f5f25" class="wp-block-heading">3. 酒店与办公层（东馆F5-F25）</h4>



<p class="wp-block-paragraph"><strong>涩谷卓越大饭店</strong>（F5-F25）：东急集团旗下高端酒店，提供约400间客房，满足商务与旅游住宿需求</p>



<p class="wp-block-paragraph"><strong>高端办公空间</strong>（西馆F5-F18）：吸引金融、咨询、科技等企业入驻，打造“商务+消费”一体化生态</p>



<p class="wp-block-paragraph"><strong>特色配套</strong>：5楼设有机场大巴发车站，构建“车站-机场”直达交通网络，提升商务便利性</p>



<h4 id="4-%25e5%2585%25ac%25e5%2585%25b1%25e7%25a9%25ba%25e9%2597%25b4%25e4%25b8%258e%25e6%2596%2587%25e5%258c%2596%25e4%25bd%2593%25e9%25aa%258c" class="wp-block-heading">4. 公共空间与文化体验</h4>



<p class="wp-block-paragraph"><strong>屋顶花园</strong>：东馆与西馆均设置屋顶绿化空间，提供城市喘息之地</p>



<p class="wp-block-paragraph"><strong>艺术装置</strong>：公共区域布置现代艺术作品，强化空间文化氛围</p>



<p class="wp-block-paragraph"><strong>4楼活动广场</strong>：定期举办品牌发布、文化展览等活动，激活公共空间活力</p>



<h3 id="%25e4%25b8%2589%25e6%25a0%25b8%25e5%25bf%2583%25e4%25bb%25b7%25e5%2580%25bc%25e4%25b8%258e%25e7%2589%25b9%25e8%2589%25b2%25e4%25ba%25ae%25e7%2582%25b9" class="wp-block-heading">三、核心价值与特色亮点</h3>



<h3 id="tod%25e5%25bc%2580%25e5%258f%2591%25e7%259a%2584%25e9%2587%258c%25e7%25a8%258b%25e7%25a2%2591%25e6%2584%258f%25e4%25b9%2589" class="wp-block-heading"><strong>TOD开发的里程碑意义</strong></h3>



<p class="wp-block-paragraph">开创<strong>车辆段上盖+多铁路公司联合开发</strong>模式，成为日本乃至全球TOD开发的典范案例</p>



<p class="wp-block-paragraph">通过PPP混合滚动开发，获取容积率奖励，将容积率从8.1提升至15.0，实现土地价值最大化</p>



<h3 id="%25e5%25a4%259a%25e6%25a8%25a1%25e5%25bc%258f%25e4%25ba%25a4%25e9%2580%259a%25e6%2597%25a0%25e7%25bc%259d%25e6%2595%25b4%25e5%2590%2588" class="wp-block-heading"><strong>多模式交通无缝整合</strong></h3>



<p class="wp-block-paragraph">解决涩谷站<strong>9线交汇</strong>的复杂交通问题，构建“地铁+铁路+巴士+机场大巴”四位一体的交通网络</p>



<p class="wp-block-paragraph">首创“<strong>车站-商场-酒店-办公</strong>”垂直动线系统，实现人流在不同功能空间的高效转换</p>



<h3 id="%25e5%25b7%25ae%25e5%25bc%2582%25e5%258c%2596%25e5%25ae%259a%25e4%25bd%258d%25e4%25b8%258e%25e4%25b8%259a%25e6%2580%2581%25e5%2588%259b%25e6%2596%25b0" class="wp-block-heading"><strong>差异化定位与业态创新</strong></h3>



<p class="wp-block-paragraph">以“<strong>成熟优雅</strong>”定位填补涩谷商业空白，与周边潮流地标形成互补，扩大涩谷商圈客群覆盖面</p>



<p class="wp-block-paragraph">4楼空中连廊商业街设计，创造独特的“空中漫步”消费体验，成为项目标志性空间</p>



<h3 id="%25e5%2595%2586%25e4%25b8%259a%25e8%25bf%2590%25e8%2590%25a5%25e7%259a%2584%25e9%2595%25bf%25e6%2595%2588%25e6%259c%25ba%25e5%2588%25b6" class="wp-block-heading"><strong>商业运营的长效机制</strong></h3>



<p class="wp-block-paragraph">定期调整业态组合，保持商业活力，开业25年后仍为涩谷核心商业地标</p>



<p class="wp-block-paragraph">引入“<strong>涩谷成人之日</strong>”会员体系，提升顾客粘性，构建忠实消费群体</p>



<h3 id="%25e5%259b%259b%25e4%25b8%258e%25e6%25b6%25a9%25e8%25b0%25b7%25e5%2585%25b6%25e4%25bb%2596%25e6%25a0%25b8%25e5%25bf%2583%25e9%25a1%25b9%25e7%259b%25ae%25e7%259a%2584%25e5%258d%258f%25e5%2590%258c%25e5%2585%25b3%25e7%25b3%25bb" class="wp-block-heading">四、与涩谷其他核心项目的协同关系</h3>



<figure class="wp-block-table"><table class="has-fixed-layout"><thead><tr><th>对比维度</th><th>涩谷马克城（Mark City）</th><th>涩谷未来之光（Hikarie）</th><th>涩谷Scramble Square</th></tr></thead><tbody><tr><td><strong>开发时序</strong></td><td>2000年开业，涩谷再开发“<strong>起点</strong>”</td><td>2012年开业，涩谷站东片区更新“<strong>先行者</strong>”</td><td>2019年开业，涩谷站全域更新“<strong>制高点</strong>”</td></tr><tr><td><strong>空间定位</strong></td><td>涩谷站西侧核心，连接新宿、吉祥寺方向</td><td>涩谷站东侧核心，连接青山、表参道方向</td><td>涩谷站全域枢纽核心，连接JR线与所有地铁线</td></tr><tr><td><strong>特色亮点</strong></td><td>车辆段上盖、多铁路联合开发、机场大巴枢纽</td><td>空中剧院、Sky Lobby、垂直创意集群</td><td>SHIBUYA SKY观景台、360度城市视野</td></tr><tr><td><strong>客群定位</strong></td><td>成熟商务人士、家庭消费群体</td><td>创意产业从业者、文化爱好者</td><td>全年龄段，以年轻游客与潮流人群为主</td></tr><tr><td><strong>协同效应</strong></td><td>三项目通过地下通道与地面连廊系统互联互通，形成“<strong>西中东</strong>”三核联动格局，共同构建涩谷超百万级客流的商业生态网络</td><td></td><td></td></tr></tbody></table></figure>



<h3 id="%25e4%25ba%2594%25e5%25ae%259e%25e7%2594%25a8%25e8%25ae%25bf%25e9%2597%25ae%25e4%25bf%25a1%25e6%2581%25af" class="wp-block-heading">五、实用访问信息</h3>



<p class="wp-block-paragraph"><strong>交通方式</strong>：京王井头线、东京地铁银座线/半藏门线涩谷站直达，或通过连廊从涩谷站其他线路步行可达</p>



<p class="wp-block-paragraph"><strong>商业营业时间</strong>：10:00-21:00（部分餐饮店铺延长至23:00）</p>



<p class="wp-block-paragraph"><strong>酒店预订</strong>：东馆5-25层为涩谷卓越大饭店，可通过东急酒店官网或第三方平台预订</p>



<p class="wp-block-paragraph"><strong>最佳观景点</strong>：4楼空中连廊商业街，可俯瞰涩谷十字路口与周边城市景观，是拍摄涩谷街景的绝佳位置</p>



<figure class="wp-block-image alignwide size-full"><img data-dominant-color="d4cac9" data-has-transparency="false" style="--dominant-color: #d4cac9;" loading="lazy" decoding="async" width="720" height="560" sizes="auto, (max-width: 1320px) 100vw, 1320px" src="https://zendog.cn/wp-content/uploads/2026/01/image-109.webp" alt="" class="wp-image-7771 not-transparent" srcset="https://zendog.cn/wp-content/uploads/2026/01/image-109.webp 720w, https://zendog.cn/wp-content/uploads/2026/01/image-109-300x233.webp 300w" /></figure>
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		<dc:creator><![CDATA[正等计划]]></dc:creator>
		<pubDate>Sat, 17 Jan 2026 03:40:13 +0000</pubDate>
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					<description><![CDATA[涩谷未来之光（日语：渋谷ヒカリエ，Hikarie意为“光”）是东京涩谷站东口的地标性TOD综合体，2012年4月26日开业，是涩谷首个大规模城市更新项目，以“立体城市核”为核心理念，将交通枢纽、商业零售、文化艺术与创意办公垂直叠加，重塑了涩谷站东片区的城市肌理，为后续涩谷Scramble Square等项目奠定了开发范式。]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">涩谷未来之光（日语：渋谷ヒカリエ，Hikarie意为“光”）是东京涩谷站东口的<strong>地标性TOD综合体</strong>，2012年4月26日开业，是涩谷首个大规模城市更新项目，以“立体城市核”为核心理念，将交通枢纽、商业零售、文化艺术与创意办公垂直叠加，重塑了涩谷站东片区的城市肌理，为后续涩谷Scramble Square等项目奠定了开发范式。</p>



<figure class="wp-block-image alignwide size-large"><img data-dominant-color="305377" data-has-transparency="false" style="--dominant-color: #305377;" loading="lazy" decoding="async" width="1024" height="683" sizes="auto, (max-width: 1320px) 100vw, 1320px" src="https://zendog.cn/wp-content/uploads/2026/01/image-108-1024x683.webp" alt="" class="wp-image-7768 not-transparent" srcset="https://zendog.cn/wp-content/uploads/2026/01/image-108-1024x683.webp 1024w, https://zendog.cn/wp-content/uploads/2026/01/image-108-300x200.webp 300w, https://zendog.cn/wp-content/uploads/2026/01/image-108-768x512.webp 768w, https://zendog.cn/wp-content/uploads/2026/01/image-108-1536x1024.webp 1536w, https://zendog.cn/wp-content/uploads/2026/01/image-108-2048x1365.webp 2048w" /></figure>



<figure class="wp-block-image alignwide size-large"><img data-dominant-color="7e716c" data-has-transparency="false" style="--dominant-color: #7e716c;" loading="lazy" decoding="async" width="683" height="1024" sizes="auto, (max-width: 1320px) 100vw, 1320px" src="https://zendog.cn/wp-content/uploads/2026/01/image-104-683x1024.webp" alt="" class="wp-image-7764 not-transparent" srcset="https://zendog.cn/wp-content/uploads/2026/01/image-104-683x1024.webp 683w, https://zendog.cn/wp-content/uploads/2026/01/image-104-200x300.webp 200w, https://zendog.cn/wp-content/uploads/2026/01/image-104-768x1152.webp 768w, https://zendog.cn/wp-content/uploads/2026/01/image-104-1024x1536.webp 1024w, https://zendog.cn/wp-content/uploads/2026/01/image-104.webp 1067w" /></figure>



<h3 id="%25e4%25b8%2580%25e6%25a0%25b8%25e5%25bf%2583%25e5%259f%25ba%25e7%25a1%2580%25e4%25bf%25a1%25e6%2581%25af" class="wp-block-heading">一、核心基础信息</h3>



<figure class="wp-block-table"><table class="has-fixed-layout"><thead><tr><th>项目</th><th>详情</th></tr></thead><tbody><tr><td><strong>位置</strong></td><td>东京都涩谷区涩谷2-21-1，与涩谷站<strong>无缝直连</strong>（东急东横线、副都心线等）</td></tr><tr><td><strong>规模参数</strong></td><td>地上34层、地下4层，总高约180米，总建筑面积14.7万平方米</td></tr><tr><td><strong>开发主体</strong></td><td>东急电铁、东京地下铁、东宝不动产联合开发，日建设计担纲设计</td></tr><tr><td><strong>开发背景</strong></td><td>配合东京地铁副都心线开通，整合涩谷站分散的交通节点，激活老化商业空间</td></tr><tr><td><strong>日均客流</strong></td><td>开业首年突破2000万人次，成为涩谷站东侧客流核心集散地</td></tr></tbody></table></figure>



<figure class="wp-block-image alignfull size-full"><img data-dominant-color="c2c3be" data-has-transparency="false" style="--dominant-color: #c2c3be;" loading="lazy" decoding="async" width="896" height="611" sizes="auto, 100vw" src="https://zendog.cn/wp-content/uploads/2026/01/image-101.webp" alt="" class="wp-image-7761 not-transparent" srcset="https://zendog.cn/wp-content/uploads/2026/01/image-101.webp 896w, https://zendog.cn/wp-content/uploads/2026/01/image-101-300x205.webp 300w, https://zendog.cn/wp-content/uploads/2026/01/image-101-768x524.webp 768w" /></figure>



<figure class="wp-block-image alignwide size-large"><img data-dominant-color="e1e1d8" data-has-transparency="false" style="--dominant-color: #e1e1d8;" loading="lazy" decoding="async" width="803" height="1024" sizes="auto, (max-width: 1320px) 100vw, 1320px" src="https://zendog.cn/wp-content/uploads/2026/01/image-102-803x1024.webp" alt="" class="wp-image-7762 not-transparent" srcset="https://zendog.cn/wp-content/uploads/2026/01/image-102-803x1024.webp 803w, https://zendog.cn/wp-content/uploads/2026/01/image-102-235x300.webp 235w, https://zendog.cn/wp-content/uploads/2026/01/image-102-768x979.webp 768w, https://zendog.cn/wp-content/uploads/2026/01/image-102.webp 896w" /></figure>



<h3 id="%25e4%25ba%258c%25e7%25a9%25ba%25e9%2597%25b4%25e5%258a%259f%25e8%2583%25bd%25e5%25b8%2583%25e5%25b1%2580%25e5%259e%2582%25e7%259b%25b4%25e5%2588%2586%25e5%25b1%2582%25e7%25ad%2596%25e7%2595%25a5" class="wp-block-heading">二、空间功能布局（垂直分层策略）</h3>



<p class="wp-block-paragraph">涩谷未来之光以“<strong>垂直街道</strong>”理念重构城市空间，将地面街道功能转化为电梯与扶梯串联的立体动线网络：</p>



<figure class="wp-block-image alignwide size-large"><img data-dominant-color="515757" data-has-transparency="false" style="--dominant-color: #515757;" loading="lazy" decoding="async" width="1024" height="717" sizes="auto, (max-width: 1320px) 100vw, 1320px" src="https://zendog.cn/wp-content/uploads/2026/01/image-105-1024x717.webp" alt="" class="wp-image-7765 not-transparent" srcset="https://zendog.cn/wp-content/uploads/2026/01/image-105-1024x717.webp 1024w, https://zendog.cn/wp-content/uploads/2026/01/image-105-300x210.webp 300w, https://zendog.cn/wp-content/uploads/2026/01/image-105-768x538.webp 768w, https://zendog.cn/wp-content/uploads/2026/01/image-105-1536x1076.webp 1536w, https://zendog.cn/wp-content/uploads/2026/01/image-105.webp 1800w" /></figure>



<h4 id="1-%25e4%25ba%25a4%25e9%2580%259a%25e6%25a0%25b8%25e4%25b8%258e%25e5%259c%25b0%25e4%25b8%258b%25e7%25a9%25ba%25e9%2597%25b4b4b2" class="wp-block-heading">1. 交通核与地下空间（B4-B2）</h4>



<p class="wp-block-paragraph"><strong>枢纽换乘层</strong>：B3-B2层直连地铁副都心线与东急东横线，实现不同线路的高效换乘</p>



<p class="wp-block-paragraph"><strong>配套商业</strong>：设置便捷餐饮与便利店，服务通勤客流的即时消费需求</p>



<p class="wp-block-paragraph"><strong>城市核设计</strong>：南北两侧设置独立交通核，解决复杂动线交叉问题</p>



<h4 id="2-%25e5%2595%2586%25e4%25b8%259a%25e9%259b%25b6%25e5%2594%25ae%25e5%25b1%2582b1f5" class="wp-block-heading">2. 商业零售层（B1-F5）</h4>



<p class="wp-block-paragraph"><strong>潮流零售</strong>：汇聚日本本土设计师品牌、时尚买手店与生活方式集合店，定位年轻消费群体</p>



<p class="wp-block-paragraph"><strong>主题空间</strong>：F2层对接东急东横线站厅，打造“车站-商场”无缝过渡空间</p>



<p class="wp-block-paragraph"><strong>生活配套</strong>：引入精品超市、美妆集合店与数码体验店，满足多元消费需求</p>



<figure class="wp-block-image alignwide size-large"><img data-dominant-color="3c3835" data-has-transparency="false" style="--dominant-color: #3c3835;" loading="lazy" decoding="async" width="1024" height="717" sizes="auto, (max-width: 1320px) 100vw, 1320px" src="https://zendog.cn/wp-content/uploads/2026/01/image-107-1024x717.webp" alt="" class="wp-image-7767 not-transparent" srcset="https://zendog.cn/wp-content/uploads/2026/01/image-107-1024x717.webp 1024w, https://zendog.cn/wp-content/uploads/2026/01/image-107-300x210.webp 300w, https://zendog.cn/wp-content/uploads/2026/01/image-107-768x538.webp 768w, https://zendog.cn/wp-content/uploads/2026/01/image-107-1536x1075.webp 1536w, https://zendog.cn/wp-content/uploads/2026/01/image-107.webp 1800w" /></figure>



<h4 id="3-%25e6%2596%2587%25e5%258c%2596%25e5%2588%259b%25e6%2584%258f%25e5%25b1%2582f6f11" class="wp-block-heading">3. 文化创意层（F6-F11）</h4>



<p class="wp-block-paragraph"><strong>餐饮集群</strong>：F6-F7层汇聚日式料理、国际美食与特色咖啡厅，打造社交餐饮空间</p>



<p class="wp-block-paragraph"><strong>公共文化</strong>：F8层为文化创意展示区，F9层设多功能会议中心</p>



<p class="wp-block-paragraph"><strong>空中剧院</strong>：F10层为东急文化村“赤坂ACT剧场”的姊妹剧场，可容纳1900人，主打音乐剧与演唱会</p>



<p class="wp-block-paragraph"><strong>Sky Lobby</strong>：F11层为空中大堂，通过直达电梯连接地铁站与上层办公，成为人流交汇的“城市客厅”，悬浮球形歌剧院成为标志性空间</p>



<h4 id="4-%25e5%2588%259b%25e6%2584%258f%25e5%258a%259e%25e5%2585%25ac%25e5%25b1%2582f18f34" class="wp-block-heading">4. 创意办公层（F18-F34）</h4>



<p class="wp-block-paragraph"><strong>垂直产业园</strong>：吸引科技、媒体、创意设计等新兴产业，打造“创意集群”</p>



<p class="wp-block-paragraph"><strong>弹性空间</strong>：提供从初创企业到大型企业的多元租赁方案，适配不同发展阶段需求</p>



<p class="wp-block-paragraph"><strong>生态设计</strong>：大面积玻璃幕墙引入自然采光，设置空中花园与休闲露台</p>



<figure class="wp-block-image alignwide size-large"><img data-dominant-color="6f6b60" data-has-transparency="false" style="--dominant-color: #6f6b60;" loading="lazy" decoding="async" width="664" height="1024" sizes="auto, (max-width: 1320px) 100vw, 1320px" src="https://zendog.cn/wp-content/uploads/2026/01/image-106-664x1024.webp" alt="" class="wp-image-7766 not-transparent" srcset="https://zendog.cn/wp-content/uploads/2026/01/image-106-664x1024.webp 664w, https://zendog.cn/wp-content/uploads/2026/01/image-106-194x300.webp 194w, https://zendog.cn/wp-content/uploads/2026/01/image-106-768x1185.webp 768w, https://zendog.cn/wp-content/uploads/2026/01/image-106-996x1536.webp 996w, https://zendog.cn/wp-content/uploads/2026/01/image-106.webp 1037w" /></figure>



<h3 id="%25e4%25b8%2589%25e6%25a0%25b8%25e5%25bf%2583%25e4%25bb%25b7%25e5%2580%25bc%25e4%25b8%258e%25e7%2589%25b9%25e8%2589%25b2%25e4%25ba%25ae%25e7%2582%25b9" class="wp-block-heading">三、核心价值与特色亮点</h3>



<h3 id="%25e6%259e%25a2%25e7%25ba%25bd%25e6%2595%25b4%25e5%2590%2588%25e7%259a%2584%25e6%25a0%2587%25e6%259d%2586%25e5%25ae%259e%25e8%25b7%25b5" class="wp-block-heading"><strong>枢纽整合的标杆实践</strong></h3>



<p class="wp-block-paragraph">彻底消除“<strong>车站边界</strong>”，将分散的交通节点整合为统一的客流网络，换乘时间缩短40%</p>



<p class="wp-block-paragraph">首创“<strong>站城直连</strong>”模式，为后续涩谷站全域更新提供技术标准与空间范式</p>



<h3 id="%25e6%2596%2587%25e5%258c%2596%25e8%2589%25ba%25e6%259c%25af%25e7%259a%2584%25e5%259e%2582%25e7%259b%25b4%25e6%25a4%258d%25e5%2585%25a5" class="wp-block-heading"><strong>文化艺术的垂直植入</strong></h3>



<p class="wp-block-paragraph">将<strong>10层空中剧院</strong>作为核心文化锚点，打破传统商业综合体“重零售轻文化”的模式</p>



<p class="wp-block-paragraph">Sky Lobby的透明外立面与悬浮球形剧场设计，创造“城市舞台”视觉焦点，成为涩谷夜景标志性符号</p>



<h3 id="%25e7%25a9%25ba%25e9%2597%25b4%25e6%2595%2588%25e7%258e%2587%25e7%259a%2584%25e6%259e%2581%25e8%2587%25b4%25e6%258f%2590%25e5%258d%2587" class="wp-block-heading"><strong>空间效率的极致提升</strong></h3>



<p class="wp-block-paragraph">在仅9,640平方米的土地上，实现商业、办公、文化三大功能的高效叠加，土地利用率提升300%</p>



<p class="wp-block-paragraph">交通核与功能区的分离设计，确保办公人流与消费人流互不干扰，提升空间使用效率</p>



<h3 id="%25e5%2595%2586%25e4%25b8%259a%25e8%25bf%2590%25e8%2590%25a5%25e7%259a%2584%25e5%2588%259b%25e6%2596%25b0%25e7%25ad%2596%25e7%2595%25a5" class="wp-block-heading"><strong>商业运营的创新策略</strong></h3>



<p class="wp-block-paragraph">与涩谷109形成差异化定位，聚焦<strong>设计师品牌</strong>与<strong>文化体验</strong>，避免同质化竞争</p>



<p class="wp-block-paragraph">定期举办艺术展览、快闪活动与潮流发布，强化“创意策源地”的品牌形象</p>



<h3 id="%25e5%259b%259b%25e4%25b8%258e%25e6%25b6%25a9%25e8%25b0%25b7scramble-square%25e7%259a%2584%25e5%258d%258f%25e5%2590%258c%25e5%2585%25b3%25e7%25b3%25bb" class="wp-block-heading">四、与涩谷Scramble Square的协同关系</h3>



<figure class="wp-block-table"><table class="has-fixed-layout"><thead><tr><th>对比维度</th><th>涩谷未来之光（Hikarie）</th><th>涩谷Scramble Square</th></tr></thead><tbody><tr><td><strong>开发时序</strong></td><td>2012年开业，涩谷站东片区更新“<strong>先行者</strong>”</td><td>2019年开业，涩谷站全域更新“<strong>制高点</strong>”</td></tr><tr><td><strong>空间定位</strong></td><td>东急东横线与副都心线客流核心，连接青山方向</td><td>涩谷站全域枢纽核心，连接JR线与银座线</td></tr><tr><td><strong>特色亮点</strong></td><td>空中剧院、Sky Lobby、垂直创意集群</td><td>SHIBUYA SKY观景台、360度城市视野</td></tr><tr><td><strong>协同效应</strong></td><td>两项目通过连廊系统互联互通，形成“<strong>东西双核</strong>”格局，共同构建涩谷站超百万级客流的商业生态</td><td></td></tr></tbody></table></figure>



<figure class="wp-block-image alignwide size-full"><img data-dominant-color="d7d8d1" data-has-transparency="false" style="--dominant-color: #d7d8d1;" loading="lazy" decoding="async" width="896" height="633" sizes="auto, (max-width: 1320px) 100vw, 1320px" src="https://zendog.cn/wp-content/uploads/2026/01/image-103.webp" alt="" class="wp-image-7763 not-transparent" srcset="https://zendog.cn/wp-content/uploads/2026/01/image-103.webp 896w, https://zendog.cn/wp-content/uploads/2026/01/image-103-300x212.webp 300w, https://zendog.cn/wp-content/uploads/2026/01/image-103-768x543.webp 768w" /></figure>
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		<title>涉谷 Scramble Square</title>
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		<pubDate>Sat, 17 Jan 2026 03:24:57 +0000</pubDate>
				<category><![CDATA[创业观察]]></category>
		<category><![CDATA[城市实践]]></category>
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		<category><![CDATA[东急东横线]]></category>
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		<category><![CDATA[日建设计]]></category>
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					<description><![CDATA[涩谷Scramble Square（日语：渋谷スクランブルスクエア）是东京涩谷站上方的TOD超级综合体地标，于2019年11月1日开业，以“混ざり合い、生み出され、世界へ”（融合、创造、走向世界）为核心理念，构建了集商业、办公、观景、文化于一体的城市垂直生态系统，是涩谷地区更新的标杆项目。]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">涩谷Scramble Square（日语：渋谷スクランブルスクエア）是东京涩谷站上方的<strong>TOD超级综合体地标</strong>，于2019年11月1日开业，以“混ざり合い、生み出され、世界へ”（融合、创造、走向世界）为核心理念，构建了集商业、办公、观景、文化于一体的城市垂直生态系统，是涩谷地区更新的标杆项目。</p>



<h3 id="%25e4%25b8%2580%25e6%25a0%25b8%25e5%25bf%2583%25e5%259f%25ba%25e7%25a1%2580%25e4%25bf%25a1%25e6%2581%25af" class="wp-block-heading">一、核心基础信息</h3>



<figure class="wp-block-table"><table class="has-fixed-layout"><thead><tr><th>项目</th><th>详情</th></tr></thead><tbody><tr><td><strong>位置</strong></td><td>东京都涩谷区涩谷2-24-12，与涩谷站<strong>无缝直连</strong></td></tr><tr><td><strong>高度与规模</strong></td><td>地上47层、地下7层，总高229-230米，为<strong>涩谷地区最高建筑</strong></td></tr><tr><td><strong>交通优势</strong></td><td>直连东急东横线、东京地铁副都心线等多条线路，通过连廊衔接JR线、银座线等所有涩谷站线路</td></tr><tr><td><strong>开发主体</strong></td><td>东急电铁主导的涩谷再开发项目，由日建设计与隈研吾建筑都市设计事务所联合打造</td></tr></tbody></table></figure>



<h3 id="%25e4%25ba%258c%25e7%25a9%25ba%25e9%2597%25b4%25e5%258a%259f%25e8%2583%25bd%25e5%25b8%2583%25e5%25b1%2580%25e5%259e%2582%25e7%259b%25b4%25e5%2588%2586%25e5%25b1%2582" class="wp-block-heading">二、空间功能布局（垂直分层）</h3>



<h4 id="1-%25e5%2595%2586%25e4%25b8%259a%25e7%25a9%25ba%25e9%2597%25b4%25e5%259c%25b0%25e4%25b8%258b2%25e5%25b1%2582%25e8%2587%25b3%25e5%259c%25b0%25e4%25b8%258a14%25e5%25b1%2582" class="wp-block-heading">1. 商业空间（地下2层至地上14层）</h4>



<p class="wp-block-paragraph"><strong>零售业态</strong>：汇聚国际大牌、潮流品牌、文创精品，14楼设有免费观景区，可俯瞰世界闻名的涩谷十字路口</p>



<p class="wp-block-paragraph"><strong>餐饮体系</strong>：从日式料理到全球美食，满足多元消费需求</p>



<p class="wp-block-paragraph"><strong>文化体验</strong>：引入艺术展览、快闪活动，强化“创造与传播”的空间基因</p>



<h4 id="2-%25e5%258a%259e%25e5%2585%25ac%25e5%258c%25ba%25e5%259f%259f17%25e6%25a5%25bc%25e4%25bb%25a5%25e4%25b8%258a" class="wp-block-heading">2. 办公区域（17楼以上）</h4>



<p class="wp-block-paragraph">打造<strong>共创型办公空间</strong>，吸引科技、创意、媒体等新兴产业，构建涩谷创新集群</p>



<p class="wp-block-paragraph">提供灵活租赁模式，适配初创企业至大型企业的多元需求</p>



<figure class="wp-block-image alignwide size-large"><img data-dominant-color="6f7d89" data-has-transparency="false" style="--dominant-color: #6f7d89;" loading="lazy" decoding="async" width="1024" height="768" sizes="auto, (max-width: 1320px) 100vw, 1320px" src="https://zendog.cn/wp-content/uploads/2026/01/image-99-1024x768.webp" alt="" class="wp-image-7758 not-transparent" srcset="https://zendog.cn/wp-content/uploads/2026/01/image-99-1024x768.webp 1024w, https://zendog.cn/wp-content/uploads/2026/01/image-99-300x225.webp 300w, https://zendog.cn/wp-content/uploads/2026/01/image-99-768x576.webp 768w, https://zendog.cn/wp-content/uploads/2026/01/image-99-1536x1152.webp 1536w, https://zendog.cn/wp-content/uploads/2026/01/image-99-2048x1536.webp 2048w" /></figure>



<h4 id="3-%25e8%25a7%2582%25e6%2599%25af%25e5%259c%25b0%25e6%25a0%258745%25e5%25b1%2582%25e8%2587%25b3%25e5%25b1%258b%25e9%25a1%25b6" class="wp-block-heading">3. 观景地标（45层至屋顶）</h4>



<p class="wp-block-paragraph"><strong>SHIBUYA SKY</strong>：229米高的<strong>360度户外展望台</strong>，含Sky Gallery（室内）、Sky Stage（半户外）、Sky Deck（全户外）三层空间</p>



<p class="wp-block-paragraph">核心亮点：<strong>俯瞰涩谷全绿灯十字路口</strong>的“上帝视角”，日落与夜景尤为震撼</p>



<p class="wp-block-paragraph">配套服务：设有Sky Lounge、纪念品商店，提供专业摄影服务。</p>



<figure class="wp-block-image alignwide size-large"><img data-dominant-color="3c4451" data-has-transparency="false" style="--dominant-color: #3c4451;" loading="lazy" decoding="async" width="1024" height="631" sizes="auto, (max-width: 1320px) 100vw, 1320px" src="https://zendog.cn/wp-content/uploads/2026/01/image-98-1024x631.webp" alt="" class="wp-image-7757 not-transparent" srcset="https://zendog.cn/wp-content/uploads/2026/01/image-98-1024x631.webp 1024w, https://zendog.cn/wp-content/uploads/2026/01/image-98-300x185.webp 300w, https://zendog.cn/wp-content/uploads/2026/01/image-98-768x473.webp 768w, https://zendog.cn/wp-content/uploads/2026/01/image-98-1536x947.webp 1536w, https://zendog.cn/wp-content/uploads/2026/01/image-98-2048x1262.webp 2048w" /></figure>



<h3 id="%25e4%25b8%2589%25e6%25a0%25b8%25e5%25bf%2583%25e4%25bb%25b7%25e5%2580%25bc%25e4%25b8%258e%25e7%2589%25b9%25e8%2589%25b2%25e4%25ba%25ae%25e7%2582%25b9" class="wp-block-heading">三、核心价值与特色亮点</h3>



<p class="wp-block-paragraph"><strong>站城一体的极致融合</strong>：彻底消除“车站边界”，实现人流、商流、信息流的无缝转换，日均客流承载量达<strong>百万级</strong></p>



<p class="wp-block-paragraph"><strong>垂直城市的功能聚合</strong>：商业+办公+观景+文化的复合业态，创造24小时活力场域，激活城市“第三空间”</p>



<p class="wp-block-paragraph"><strong>科技赋能的体验升级</strong>：引入SKY LIVE CAMERA实时直播观景台视角，打造智慧导览系统，强化数字互动体验</p>



<p class="wp-block-paragraph"><strong>文化地标与城市名片</strong>：成为东京旅游新焦点，SHIBUYA SKY观景台年接待游客超<strong>百万</strong>，是全球社交媒体的热门打卡地</p>



<figure class="wp-block-image alignwide size-large"><img data-dominant-color="665e5b" data-has-transparency="false" style="--dominant-color: #665e5b;" loading="lazy" decoding="async" width="1024" height="697" sizes="auto, (max-width: 1320px) 100vw, 1320px" src="https://zendog.cn/wp-content/uploads/2026/01/image-100-1024x697.webp" alt="" class="wp-image-7759 not-transparent" srcset="https://zendog.cn/wp-content/uploads/2026/01/image-100-1024x697.webp 1024w, https://zendog.cn/wp-content/uploads/2026/01/image-100-300x204.webp 300w, https://zendog.cn/wp-content/uploads/2026/01/image-100-768x523.webp 768w, https://zendog.cn/wp-content/uploads/2026/01/image-100-1536x1045.webp 1536w, https://zendog.cn/wp-content/uploads/2026/01/image-100-2048x1393.webp 2048w" /></figure>



<h3 id="%25e5%259b%259b%25e5%25af%25b9%25e9%2587%258d%25e5%25ba%2586%25e5%258c%2597%25e7%25ab%2599%25e7%2589%2587%25e5%258c%25ba%25e5%25bc%2580%25e5%258f%2591%25e7%259a%2584%25e5%2590%25af%25e7%25a4%25ba%25e4%25bb%25b7%25e5%2580%25bc" class="wp-block-heading">四、对重庆北站片区开发的启示价值</h3>



<p class="wp-block-paragraph"><strong>枢纽价值最大化</strong>：借鉴“站城直连”模式，强化重庆北站与周边商业、办公的立体连通，构建零换乘的交通-消费网络</p>



<p class="wp-block-paragraph"><strong>垂直空间高效利用</strong>：通过分层功能布局，在有限土地上实现“交通枢纽+商业中心+文旅地标+总部基地”的复合价值</p>



<p class="wp-block-paragraph"><strong>场景化消费营造</strong>：打造类似SHIBUYA SKY的城市观景平台，结合重庆山城特色，创造“站看城、城看站”的独特体验</p>



<p class="wp-block-paragraph"><strong>产业生态构建</strong>：引入供应链金融、跨境服务等现代服务业态，形成与成渝产业链协同的垂直产业集群</p>



<h3 id="%25e4%25ba%2594%25e5%25ae%259e%25e7%2594%25a8%25e8%25ae%25bf%25e9%2597%25ae%25e4%25bf%25a1%25e6%2581%25af" class="wp-block-heading">五、实用访问信息</h3>



<p class="wp-block-paragraph"><strong>SHIBUYA SKY门票</strong>：成人约2,000日元，建议提前在线预约，避开高峰</p>



<p class="wp-block-paragraph"><strong>最佳时段</strong>：日落前1小时入场，可同时观赏日景与夜景双重景观</p>



<p class="wp-block-paragraph"><strong>商业营业时间</strong>：10:00-21:00（部分店铺延长至22:00）</p>



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