工具概述
Using Alternative Funding Sources will help you to explore other approaches to funding than public sector grant funding.
使用替代资金来源将帮助你探索除公共部门拨款以外的其他资金方式。
This task focuses on exploring a number of alternative options to fund projects when public sector funding is scarce. If your project has strong social, environmental and community oriented values and objectives, then alternative funding avenues might be a real option for you.
这项任务着重于探索在公共部门资金稀缺时为项目融资的若干替代方案。如果你的项目具有强烈的社会、环境和社区导向的价值观和目标，那么替代资金渠道可能是一个真正的选择。
Also for projects that have a more economic focus and particularly for projects that have the ability to generate revenue income, such as the creation of a business centre, private sector funding (i.e. banking sector) and Financial Instruments could offer viable alternatives to public sector grant funding.
此外，对于更侧重经济的项目，特别是那些能够产生收入的项目（如创建商业中心），私人部门资金（即银行部门）和金融工具可能为公共部门拨款提供可行的替代方案。
关键挑战
- Most third sector finance organisations, foundations, or community-based finance bodies require your project to have strong social, environmental and community purposes before they consider them for investment. If your project is not strong on these values, it might be more challenging to gain funding from these sources.
大多数第三部门金融机构、基金会或社区金融组织在考虑投资前，都要求你的项目具有明确的社会、环境和社区目标。如果你的项目在这些价值观方面不够突出，从这些渠道获得资金可能会更具挑战性。 - Other alternatives, such as crowdfunding, working with volunteers or setting up community chests, require you to gain some knowledge first, attending a training course perhaps, spending time learning and gaining know-how from other departments or cities, or commissioning a relevant external support provider.
其他替代方案，如众筹、与志愿者合作或建立社区基金，首先需要你具备一定的知识，可能需要参加培训课程，花时间向其他部门或城市学习并获取经验，或委托相关的外部支持机构。 - If your organisation has not accessed alternative sources or used alternative approaches before, you will need to get your senior decision makers on-board. Apart from needing extra time to build know-how and capacities in these new skills, care needs to be taken not to raise expectations among citizen unduly.
如果你的组织以前没有接触过替代资金来源或使用过替代方法，你需要让高级决策者参与进来。除了需要额外时间来建立这些新技能的专业知识和能力外，还需要注意不要过度提高公民的期望。 - Some alternative approaches, such as ‘Community Chests’ are projects in their own right, which will need time to develop to become operational. This could delay your project.
一些替代方法，如“社区基金”，本身就是项目，需要时间发展才能投入运营。这可能会延迟你的项目。
主要风险
- There is no guarantee. Like with mainstream public sector funding sources, third sector and private sector funding are also competitive sources and you will have to compete for funding with other applicants. Your communication and application writing skills will need to be of high quality to be convincing.
没有保证。与主流公共部门资金来源一样，第三部门和私营部门资金也是竞争性资金来源，您需要与其他申请者竞争资金。为了具有说服力，您的沟通和申请写作能力需要非常高。 - Some of the new approaches involve intensive work with the community, a local authority might be concerned of the risk that the new approach might not be successful and would then cause a loss of reputation, image and trust among its citizens and partner organisations.
一些新的方法涉及与社区进行深入合作，地方政府可能会担心新方法可能不会成功，从而导致其公民和合作伙伴组织的声誉、形象和信任度受损。
实用贴士
- Attend information seminars, workshops, events etc. focusing on community-based projects and community / third sector funding to find out more and make contact to relevant people with experience.
参加信息研讨会、工作坊、活动等，关注社区项目和社区/第三部门资金，了解更多信息并联系有经验的相关人士。 - Ensure that you have brought senior staff on-board who support the new funding approach of your project.
确保你已经邀请高级管理人员加入，支持你项目的新资金方式。 - Ensure staff is trained in new approaches of funding projects (i.e. crowdfunding, community chests, working with volunteers, etc.), ideally bring staff on-board who are experienced.
确保员工接受新项目融资方式（如众筹、社区基金、与志愿者合作等）的培训，理想情况下，聘请有经验的员工参与。 - Check with your legal team of your organisation what you can/cannot do (for example, volunteering is sometimes not possible due to health and safety regulations of the local authority). Draw on examples from other cities or organisations and learn how they managed to find solutions to these sort of issues.
咨询你所在组织的法律团队，了解你可以/不可以做的事情（例如，由于当地当局的健康与安全法规，有时志愿服务是不可能的）。参考其他城市或组织的案例，学习他们如何找到解决这类问题的方法。 - If required, you might want to consider moving ‘ownership/leadership’ of the project to a partner organisation that is more suitable and eligible to access the alternative funding source.
如果需要，你可能需要考虑将项目的“所有权/领导权”移交给一个更合适且有资格获得替代资金来源的合作伙伴组织。 - Consult with colleagues, partner organisations, other cities, and your local community representatives to gather their experiences with more unusual ways of funding projects.
与同事、合作伙伴组织、其他城市以及当地社区代表进行咨询，收集他们在项目资金方面使用非传统方式的经验。 - Use the internet to search for examples of similar type of projects or portals that identify different funding avenues. Use terms like ‘fund raising’, ‘third sector finance’, ‘community chests’, ‘foundations’, ‘volunteering’ etc. Don’t forget to search the URBACT website ‘Good Practices’ and networks for inspiration and potentially finding contacts to consult in more detail.
利用互联网搜索类似类型的项目或门户的案例，这些项目或门户能够识别不同的资金渠道。使用诸如“资金筹集”、“第三部门金融”、“社区基金”、“基金会”、“志愿服务”等关键词。别忘了搜索 URBACT 网站的“最佳实践”和网络，以获取灵感，并可能找到可以详细咨询的联系对象。 - If you have a solid project and business plan, where your project will generate returns, don’t shy away from private finance, i.e. banks, particularly third sector finance organisations.
如果你有一个坚实的项目和商业计划，并且你的项目能够产生回报，不要回避私人资金，即银行，特别是第三部门财务组织。